Rich Fulcher in porn shop pilot

Rich Fulcher is to film a pilot for Channel 4 – set in a porn shop.

That’s Rich will star Fulcher as sex shop owner Rich, who is struggling to keep his business afloat next to online competition. Fulcher has also penned the series.

The not-for-broadcast pilot is to be shot in the spring by King Bert, a new production company set up by David Walliams and Miranda Hart.

Characters also appearing in the pilot include Alistair, Rich’s Apprentice-infatuated son; hipster hairdresser Fantasio; Dalton, owner of a local jacket potato shop; and a frazzled community police officer.

Fulcher, an American comic based in the UK, is arguably best known for numerous roles in The Mighty Boosh, and for writing and starring in Snuff Box alongside Matt Berry.

Executive producer Jo Sargent told Broadcast magazine: “The last time I saw Rich perform live, I laughed so much I had red wine coming out of my nose so it’s really exciting now to be doing a studio pilot with him.”